Long-form & SEO
Editorial, brand journalism, website copy
A running body of longer work - from search-optimised articles for consumer brands to editorial pieces and full site copy.
- EditorialIndependent
Crafting Editorial Articles for Impact
Long-form pieces on work-life balance and parenting - reported, opinionated, and built to earn a reader's second visit.
Read the samples - SEOMakeMyTrip, Cafe Coffee Day & more
Writing SEO Articles for Brands
Search-first stories that read like features - travel guides, coffee culture explainers, and brand-owned journalism.
Read the samples - WebsiteKT Global School
Website Copy - voice, pages, and prospectus
Homepage, programme pages, and admissions copy for a K-12 school. Warm, parent-first, quietly rigorous.
ktglobalschool.org - Website2050 HealthCare
2050 HealthCare - full site copy
Brand voice and page-by-page copy for an integrative healthcare group - clinical credibility written in plain, human language.
2050healthcare.com - Website2050 DG Care
2050 DG Care - site copy
Service pages and positioning for the diagnostics and day-care arm, written to reassure patients before it sells anything.
2050dgcare.com - Website2050 Rehab Care
2050 Rehab Care - site copy
Recovery-focused copy for rehabilitation services - patient journeys, therapy pages, and calls to action with a gentle spine.
2050rehabcare.com - NewsletterArt Academy
Art Academy - May 2025 Newsletter
A monthly newsletter for an art academy community: student features, class highlights, and a warm editorial thread throughout.
Read the PDF - NewsletterTITE
TITE - May Newsletter
Institutional newsletter writing and structure - events, achievements, and updates edited into something people finish.
Read the PDF - EditorialKT Global School
Raising Bilingual Kids
A long-form piece on bilingualism at home and in classrooms - commissioned as a signature editorial for the school.
Read the PDF - Ad Copy2050 HealthCare
Winter Ayurveda Offer
Seasonal campaign copy for a wellness brand - warm, direct, and unmistakably Indian in cadence.
Read the PDF - Ad CopyEarth Village
Meta Ad Campaign
Scroll-stopping short copy tuned for Meta placements - hooks, variants, and CTAs that hold up in a feed.
Read the PDF - BlogHubPages
Personal Blogs
A running body of personal essays - the practice space where voice was found and sharpened.
hubpages.com/@shibangidas - NewsletterIIG Sports
IIG Sports - Newsletters
Institutional newsletters for a sports education institute - events, achievements, and student stories edited into issues people actually finish.
Read the newsletters - NewsletterIIG Arts
IIG Arts - Newsletter
A newsletter for an arts institute community - campus life, showcases, and updates written with a warm editorial thread.
Read the newsletter - NewsletterKT Global School
KT Global School - Updates Newsletter
School updates, circulars, and celebrations restructured into a parent-friendly newsletter that gets read, not skimmed.
Read the newsletter - NewsletterSubstack
Shibangi Das on Substack
My own publication - essays, notes on craft, and the writing I do for no client but the reader.
shibangidas.substack.com - Video ScriptTITE
Navdrishti - drone-based smart agriculture
A 90-second AI film script for B.Tech Agricultural Engineering: pesticide distribution, fruit counting, and farm security through drones.
Read the script - Video Script2050 HealthCare
Kaash... Ek Adhoora Sapna
A three-minute preventive-healthcare film - one missed eye test, one lost Army dream, told backwards to the moment it could have been caught.
Read the script - Video Script2050 HealthCare
Hearing screening - "Ish, not fish"
A classroom story that reframes a "distracted" child as an unscreened hearing difficulty, with sound design doing the argument.
Read the script - Video Script2050 HealthCare
PRESENT - behavioural & emotional wellbeing
Minimal, cinematic, emotionally restrained: a student who answers attendance every day and is never quite in the room.
Read the script