Brand ManifestoHinglish
Go Deep - a manifesto for the ones who dive.
Long-form brand piece written to define Hinglish's editorial voice.
Copywriter · Content Strategist
I write ads that stop the scroll, and stories that hold the reader.
Hi, I’m Shibangi. I make brand voices, ad campaigns, editorial pieces and search-first stories for teams that want words to do real work - for brands including Hinglish, Phool, Canva, LEGO, cult.fit, Asian Paints, Rapido and KT Global School.
Long-form & SEO
Editorial, brand journalism, website copy
A running body of longer work - from search-optimised articles for consumer brands to editorial pieces and full site copy.
- EditorialIndependent
Crafting Editorial Articles for Impact
Long-form pieces on work-life balance and parenting - reported, opinionated, and built to earn a reader's second visit.
Read the samples - SEOMakeMyTrip, Cafe Coffee Day & more
Writing SEO Articles for Brands
Search-first stories that read like features - travel guides, coffee culture explainers, and brand-owned journalism.
Read the samples - WebsiteKT Global School
Website Copy - voice, pages, and prospectus
Homepage, programme pages, and admissions copy for a K-12 school. Warm, parent-first, quietly rigorous.
ktglobalschool.org
Selected ads
Concepts, headlines, and long copy
Three ideas across outdoor, print, guerrilla, and long-form - most of them written to earn attention in a public space.
Long Ad CopyPhool
Will you stop crying?
A first-person Holi narrative built around Phool's natural, temple-flower colours.
OutdoorHinglish
Before / After - the idea that switches on.
Billboard concept turning a passer-by into the moment of insight.
Series - Hinglish x Canva
Three feature drops. One tone of voice.
A social series positioning Canva features through a Hinglish lens - Hindi cadence in an English craft vocabulary.
Hinglish x Canva
Grab Object
Move things as you wish.
Hinglish x Canva
Blur / Enhance
Ek click pe sab hoga.
Hinglish x Canva
Grid
Grid hai na, sab sambhal lega.
Bio rewrites
Three brand bios, rewritten in one line
A self-initiated exercise: take a famous brand's Instagram bio and replace it with a single line that actually sounds like the brand.
Zomato@zomato
“Main MA hoon”
Paper Boat@paperboatdrinks
“Drunk on nostalgia”
Rapido@rapidoapp
“Paise aur time dono bachega”
About
An idea first. Then, the words.
I’m a copywriter and content strategist working across advertising, editorial, and brand communication. My work is built on one belief - a piece of writing is only as good as the idea behind it.
I’ve written ads for Hinglish, Phool, LEGO, cult.fit, Asian Paints, Rapido, Camlin, Birla Wallcare and 2050 HealthCare; a Canva feature series in a Hinglish voice; long-form editorials on parenting, bilingual learning and work-life balance; SEO stories for MakeMyTrip and Cafe Coffee Day; and full website copy for KT Global School.
I like clean sentences, honest concepts, and briefs that are willing to be interesting.
15+
Brands written for
40+
Ad concepts
60+
Long-form pieces
4
Site voices built
Let’s talk
Have a brief that’s worth writing?
I’m open to freelance projects, retainers, and long-form commissions - ads, editorial, brand voice, and website copy. Drop me a line and I’ll get back within two business days.