Bio rewrites
Ten brand bios, rewritten in one line
A self-initiated exercise: take a famous brand's Instagram bio and replace it with a single line that actually sounds like the brand.

Zomato@zomato
“Main MA hoon”

Paper Boat@paperboatdrinks
“Drunk on nostalgia”

Rapido@rapidoapp
“Paise aur time dono bachega”

Paragon@paragonfootwear
“Bathroom se leke office tak, humara hi bolbala hai”

Audible India@audible_in
“Gain daily wisdom while completing your daily step count.”

Asian Paints@asianpaints
“People change colours. We don't.”

The Whole Truth@thewholetruthfoods
“We serve what we say”

Aurelia@aurelia_womenswear
“Options that create occasions”

Nike@nike
“If you stop, the world won't”

Hinglish@hinglish.agency
“Ideas ka ecosystem”