Brand ManifestoHinglish
Go Deep - a manifesto for the ones who dive.
Long-form brand piece written to define Hinglish's editorial voice.
Selected ads
Concepts, headlines, and long copy
A full set of ideas across outdoor, print, guerrilla, and long-form - most written to earn attention in a public space.
Long Ad CopyPhool
Will you stop crying?
A first-person Holi narrative built around Phool's natural, temple-flower colours.
OutdoorHinglish
Before / After - the idea that switches on.
Billboard concept turning a passer-by into the moment of insight.
OutdoorLEGO
PLAY.
A caged play-court transformed into a giant brick-letter invitation.
Guerrillacult.fit
Self-care reminder.
Street-stencil pointing at the nearest cult.fit - self-care as a nudge, not a lecture.
OutdoorAsian Paints
Where light falls, colour begins.
A single beam of yellow paint reframes an ordinary storefront.
PrintBirla Wallcare
Stop him from climbing.
Cracks reimagined as a climbing route the product exists to close.
OOHRapido
Why sit here when you can chill at home?
A bus-stop poster that tells you not to wait for the bus.
PrintCamlin
One original thought is worth a thousand mindless quotings.
A Diogenes line, hand-lettered - Camlin as the writing instrument of original ideas.